Competition among Hollywood studios is as fierce and fierce as a spear. On the opening weekend of most movies, rival executives quickly make decisions (and quip). it was not so in the case of lady kingA black female-led epic action-adventure that opened domestically over the weekend of September 16-18 for a better-than-expected $19.1 million box office,
“Usually, everyone is turning against you,” says Josh Greenstein, co-president of Sony Motion Picture Group. “It’s very true, but everyone is coming together for this. It’s a win for Hollywood,” TriStar president Nicole Brown, who guided the film, told Hollywood Reporter In a September 20 joint interview with Greenstein.
No major Hollywood studio has taken a chance on an action-historical drama centered on an ensemble cast of black women in the first place. Just as black Panther, girls trip And crazy rich asianBetween films, there were defining moments for diversity, so lady king,
Oscar winning actress film Viola DavisIt easily topped the box office charts after making its world premiere at the Toronto Film Festival, a staging area for the Oscars.
“Like I said on #TIFF.Net, if you don’t drop the money on the opening weekend, you’re not going to see … Black Females Leading a Movie Again. Please Support #TheWomanKing Keep going, the exclusive now playing in theaters,” Davis tweeted on Sept. 18.
Movie watchers did the same. The promising opening was thanks to older women — and older black women in particular — a demo that has been most reluctant to return to theaters amid the pandemic. tracking suggested lady king Will open no more than $15 million to $18 million.
Women made up 58 percent of lady kingAccording to PostTrack, Black movie viewers account for more than 56 percent, followed by Caucasians (23 percent), Latinos (15 percent), Asians (3 percent) and others (6 percent).
“I think this film is a definite success, and Hollywood likes to follow success with success. So I am proud and happy that lady king Could be a door opener for more black stories. I believe it,” Brown says.
the audience likes lady king How many critics? The film is only the second title of 2022 to be bagged by A+ CinemaScore after Blockbuster. Top Gun: Maverick, Between the A+, currently Rotten Tomatoes’ critics score of 93 percent, and the stellar exit, the film has every shot at growing its audience in the coming weeks. And word-of-mouth will spring forth lady king Lands top Oscar nominations.
Adds a veteran Hollywood financier,lady king There’s a lot of action. This action could help attract both young filmmakers and men in the coming weeks. More importantly, the picture quality and the expected positive word-of-mouth above can allow the picture to crossover beyond its original audience. ,
Brown – first black woman to head live-action studio label lady king A priority when Sony Pictures chairman Tom Rothman tapped him to run TriStar. Other studios had passed on a $50 million film, a period adventure about Agozi, an all-female army in the West African kingdom of Dahomey in the 18th and 19th centuries.
When Brown told Greenstein—a marketing and distribution giant—that she wanted to equate women to Black the GladiatorHe asked her to go for it (when the film was first offered at STX, producer Kathy Shulman was offered a $5 million budget). Gina Prince-Bythewood Written by Dana Stevens and based on a story by Maria Bello and Stevens came to direct from a script. Sony and Tri-Star also acquired a co-financing partner, Even Entertainment, to hedge their exposure.
“When we set out to make this film, we set out to tell a story that had cosmic and cosmic appeal,” says Brown, “Gina and everyone else delivered. It’s a huge achievement.” “
It’s no small feat to sell a period adventure that isn’t based on an existing IP or a book, Greenstein said, adding that “the opening shows the power of both black moviegoers, the core audience, and moviegoers in general. People want to watch all kinds of movies,” Greenstein says, noting Sony’s strong track record of putting out original films under Rothman’s rule.
“Congratulations for believing in Sony’s TriStar division” lady king“says a Hollywood executive. “The picture had a high-risk profile, and TriStar managed to garner terrific art, a critical picture, probably several Academy Award nominations, and turn a decent profit.”
The ideal scenario would be lady kingFeaturing Thuso Mbedu, Lashana Lynch, Sheila Atim, Hero Fiennes Tiffin and more John Boyega, to withdraw up to $80 million domestically. A more conservative projection is $60 million. The film begins rolling out overseas this weekend when it debuts in Brazil in a crucial test to its international prospects.
It’s too early to officially talk about a sequel, but it’s not out of the question. “It’s an interesting possibility,” Greenstein says. “You’re not the first person to ask us this question,” says Brown.