New Apple leak reveals iPhone 15 release shock

Update below 09/18. This post was originally published on September 15

Apple’s iPhone 14 range offers a controversial first: it’s the first iPhone range to be released with different chipset generations. Many believed it was one-sided, a result of global chip shortageBut the first iPhone 15 leak has struck a chord in the store.

Yes, the iPhone 14 Is Just a Week Old, But Apple Works Years Back, and a New Report Nikkei Asia Turns out that the company has already decided to limit its next-generation A17 chip to the iPhone 15 Pro and iPhone 15 Pro Max. And that makes more sense than with the iPhone 14 lineup.

whereas Performance Difference Between A15 and A16 While minor, both chips are head and shoulders above the competition, which makes the differences less significant. The real downside isn’t any noticeable improvement in battery life from the A16, but that looks set to change with the A17.

According to Nikkei, the A17 will be Apple’s first 3-nanometer fabricated chip after the 5nm variant will be used for the A14, A15 and A16. This is bleeding edge technology and enables the 3nm A17 to run faster, cooler and with less power draw than its predecessors. Yes, it’s shaping up to be the first chip in four years to deliver significant performance and battery life benefits year-over-year — but only for pro buyers.

Speaking to Nikkei, Dylan Patel, Chief Analyst, SemiAnalysis, explains, “Apple is likely to use different levels of production technology to introduce greater differences between its premium and non-premium models.”

09/17 Update: The first burst of iPhone 14 Pro and iPhone 14 Pro Max has been completed, inadvertently giving away an important detail of the iPhone 15, despite shipping to customers only yesterday.

YouTuber. carried out by wikihome, the teardown reveals that both the iPhone 14 Pro models have Qualcomm’s X65 modem. Compared to the iPhone 13’s X60, this high-speed 5G supports wider bands in the ‘mmWave’ spectrum and has better efficiency thanks to Qualcomm’s ‘PowerSave 2.0’ technology. This was also announced long ago May 2021,

Given the delay, there was speculation that the iPhone 14 lineup could come with Qualcomm’s new ‘X70’, which was announced at May 2022, Qualcomm claims that the X70 can achieve mind-boggling download and upload speeds of 10Gbps and 3.5Gbps respectively, but the real headliner is the company’s claim that it is 60% more power efficient.

With the X60 and X65 providing a clear pattern, the X70 is now a lock for the iPhone 15 range. Furthermore, the combination of the X70 and a 3nm A17 chip shows that this lineup has the potential to deliver game-changing battery life. throw in expected Switch to USB-C for Pro models, And 2023 already looks like it will provide some of the fireworks missing from the 2022 model.

09/18 Update: Speaking to me, display expert Ross Young has revealed that Apple will bring pill-shaped cutouts and ‘Dynamic Island’ functionality to all iPhone 15 models. Big caveat Young still doesn’t expect 120Hz/LTPO ‘ProMotion’ to arrive for standard iPhone 15 models because “the supply chain may not support it.”

First of all, good news. dynamic island stole the show at Apple’s iPhone 15 launch this week. In classic Apple fashion, the company turned the physical loss of large cutouts into arguably the most compelling reason to buy an iPhone 14 Pro model through clever software. It’s sleek, intuitive, and the best notification and status system ever.

Bringing it to all iPhone 15 models is a no-brainer, and anyone is put off by the prices of the iPhone 14 Pro (which, except in the US and China, are a big deal). increased in most countries around the world) Now there is a good reason to skip a generation.

Second, bad news. High refresh rate displays have been standard on flagships and even midrange Android phones for years. It seems extraordinary for Apple to release an $800 iPhone 15 in 2023 without it.

young man moved on Explain He believes 2024 is more likely as Apple supply chain partner BOE gradually increases production of LTPO displays that Apple uses for promotions. Given his remarkable track record, Young is likely to be right, but I have no doubt that Apple can reconfigure its supply chain demands if it really wants to bring convenience to all users.

Either way, Promotion’s ongoing exclusion makes a lot of sense strategically for Apple as it looks to drive the ever-increasing distance between its Pro and non-Pro iPhones. After all, the iPhone 14 has already shown that Apple is happy to leave its standard model almost unchanged if it will meet this goal.

This strategy also has a justification: cost. Patel estimates “a cost increase of at least 40% for the same area of ​​silicon when moving from the 5-nm family to 3-nm chips.” Everything that sounds like classic Apple: If you want the best, we’ll build it, but you have to pay a premium.

And that’s Apple’s new ‘Pro’ strategy in a nutshell: continue to widen the gap between Pro and non-Pro devices across all categories (iPhone, iPad, Mac and MacBook) to create a clear divide and inspire upsells. This is a tactic that is already working. Influential Analyst Ming Chi-kuo reports That the pre-orders for the iPhone 14 Pro models far exceed their non-Pro counterparts.

Nikkei says that TSMC, Intel and Apple (surprisingly) declined to comment on its information, but it cites three different sources for the information. Which suggests that we should take it seriously.

with USB-C tipped too hot As for the iPhone 15 Pro model, Apple’s next-gen iPhones are already shaping up to be successful devices. But don’t be surprised if their prices reflect this.

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